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Home / Casino Industry News and Updates / Optimal Payments and Bally Technologies partner to provide payment services in US regulated gaming market

Tuesday, June 25, 2013, London, England (Press Release) – Optimal Payments plc, a leading global online payment provider, has signed an agreement with Bally Technologies Incorporated, a leading provider of slot machines, video machines, casino-management, interactive applications and networked and server-based systems for the global gaming industry, to provide payments and related services to both Bally and its online gaming customers.

Under the agreement, Bally will integrate Optimal Payment’s Netbanx payment platform into its solution for operators in the regulated US gaming market. Bally’s customers will be able to use the Netbanx payment gateway for services including credit card, debit card and electronic cheque (ACH) processing and risk management for regulated US gaming.

John Connelly, Vice President of Business Development at Bally said: “We are excited to partner with Optimal Payments to bring an integrated gaming and payments solution to our online gaming customers in the US. A key part of our strategy is to partner with best-of-breed providers and we have done that with Optimal Payments to secure access to its extensive expertise in payment processing and risk management services for the regulated US gaming market.”

Joel Leonoff, President and CEO of Optimal Payments, added: “This partnership is part of our ongoing strategy to build a complete solution for the regulated US gaming market that will enable operators to bridge the land-based with online worlds. Bally is a recognized leader in platform and content for both land-based and increasingly online gaming. We are pleased to be working with Bally and its customers and this agreement demonstrates our ability to provide real value to both technology providers and gaming operators alike.”



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